About Social Email Marketing

On this page you find everything about this blog, how you can connect, how you can contact us and much more.


The philosophy of this blog is:


– Marketing is about people and stories
– Various marketing activities require various skills but they are all connected
– Every marketing activity should be part of a global vision on the customer
– Content, relevance, value and dialogue are key in marketing
– Forget the hypes
– Learn and innovate all the time, everything is dynamic
– There is no such thing as the universal truth
– We all make mistakes
– Share
– Peer-to-peer rules


Why Social Email Marketing?


This blog is called Social Email Marketing, which is not the most original name, for several reasons. Some obvious, some less obvious. First of all, it’s about social media. Next, it’s about social media marketing. Then, it’s about email marketing. It’s also about being social. And it’s about the impact of social media, and what we call Web 2.0 and Web 3.0 on all areas of marketing, sales, business, life, etc.  But most of all it’s about marketing.


If marketers don’t strive towards having a holistic view and perpetual customer-centric dialogue with their company’s entire ecosystem (customers – which include employees -, partners, the media, distributors, suppliers, whatever), they will lose customers. Read more here.


Want to contact us?


Check out the contributors here
– Send a mail to info[at]socialemailmarketing.eu
– Skype: socialemail
– Twitter: @socialemail
– On Ning
On Digg
On Delicious
On FriendFeed


Want to advertise?


– Check out the possibilities here

Want to be creative and do something special? We love being special: info[at]socialemailmarketing.eu

Social media conversations: IntelBuilder 2.1; a tool to create and measure it!

It’s interesting to follow what I call the Klondike cycle of Social Media. The gold rush started by wanting to make the first giants, YouTube, Facebook, Myspace, Ning, Linkedin, Twitter, etc.

Then the social media marketing consultants boomed, experts, gurus, ninja’s everywhere claiming to be able to turn conversations into gold for companies.

Now I have a feeling that there is a major boom in tools to help all the consultants and companies managing and monitoring those conversations turning into gold.

Read more