Silverpop Archives - Page 2 of 5 - Social Email Marketing

Many email marketing service providers are adding features to their platforms that make them look more and more like marketing automation platforms, including features such as complex automatic email messages that are triggered by predefined subscriber interactions and lead management features.

On the other hand, you have the marketing automation and lead generation platform pure players with companies such as Eloqua, Marketo and several others.

In B2B (email) marketing, email is increasingly becoming a way to follow the customer in every step of his buying process and to provide personalized information, based on the signals the customer gives via a multitude of channels, including the website, social media etc. It’s fully integrated marketing (automation). You can expect this market to change a lot and it will be interesting to see how ESPs and MAPs evolve. One of them is Silverpop.

I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now.

The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday StrongMail released a report in which the company states that email and social media integration appears to have finally reached mainstream.

In this post, you will find all the recent facts about social media and email from various surveys and some industry news (including stuff I haven’t covered) that clearly shows that ESPs are increasingly adding features to integrate social media and email and that email marketers are going full throttle for social email marketing.