As a leading vendor of mobile phones, smartphones and texting devices, LG tackles the problem of mobile harassment among teenagers and young adults.
While a massive amount of text messages is sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by sending a seemingly harmful text. LG shows responsibility and has found a great way to reach out to the young target group social media.
A nice case study.
What is good content and what is successful content marketing? It certainly isn’t about quantity.
That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.
While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.
She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.