The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.). 

So, this will be the longest post ever on this blog, but it’s one you might want to print…

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The best way to learn about social media marketing: ask your peers

Nearly all marketing trend surveys show that marketers plan to invest more in social media marketing.

Bigmouthmedia and Econsultancy showed in their ‘Social Media and Online PR Report’ that 86% of the more than 1,100 surveyed UK companies and agencies are planning to invest more money in social media this year.

Surveys in other countries, including the US, report similar findings.

It’s obvious that the social media revolution will continue to influence all areas of marketing and even sales. So the question is not if you should start looking at social media marketing but where to start.

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