Mindjumpers Archives - Page 4 of 5 - Social Email Marketing

The Tipping Point and social media

This is not a post about when social media hits the Tipping Point; it’s more a bunch of some initial thoughts on a part of Malcom Gladwell´s theory and who in social media it applies to.

Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those valuable thoughts.

At Mindjumpers, we have for a while now been looking into the first part of the Tipping Point theory, the part of how things go viral, not through the quantity of people, but through the quality.

The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.).

So, this will be the longest post ever on this blog, but it’s one you might want to print…